Rawly Brand Missions Explained: How Brands Pay Creators

Quick answer: Brand missions on Rawly are photo challenges funded by companies. A brand writes the brief and sets a Token budget. That budget becomes the Jeton prize pool. Creators submit photos taken directly in the app, no gallery, no filters. The community votes for 24 hours. The whole pool goes to the community: winners share 75% in Jeton and everyone who voted shares 25%. The photos stay their creators'.

What is a brand mission?

A brand mission is a sponsored photo challenge. A company posts a brief, a specific prompt describing the photo they want, and funds it with Tokens. That Token budget converts directly into the Jeton prize pool that creators compete for.

The brief is specific. Not "post a photo of our product." More like: "Show us your morning coffee ritual" or "Capture our product in your daily commute." Brands know what content they want. The brief reflects that.

Every submission must be taken live in the Rawly app. No gallery uploads. No filters. No pre-edited content. The in-app camera is the only camera. This is enforced at the system level, not by policy, but by architecture.

That constraint is the point. Brands running missions on Rawly are specifically opting into authentic, unedited content from real people in real moments. It is not a workaround. It is the product.

How brand missions work, step by step

The process is the same for every brand mission.

1. A brand creates the challenge with a written brief and a Token budget.
2. The mission opens. Creators see the brief and have a defined submission window to participate.
3. A creator opens the in-app camera, takes a photo matching the brief, and submits it.
4. When the submission window closes, the voting window opens for 24 hours.
5. Community members vote. Every vote counts toward the result.
6. The top submission wins. The winners share 75% of the Jeton pool.
7. Everyone who voted shares 25%, weighted by rank.
8. Nothing is taken from the pool. The brand pays Rawly a separate fee, on an invoice, outside the app.

No agency. No approval chain. No production timeline. The entire cycle, brief to payout, runs inside the app.

The payout structure

Brand missions have a distinct payout split designed to incentivize community engagement.

Brand missions allocate a larger share to voters, 25% versus 10% in standard challenges. This is deliberate. More Jeton going to voters means more people are financially motivated to vote. More votes means a larger, more representative community judgment. That produces a more credible and legitimate contest result. For brands, that legitimacy matters: the winning photo was chosen by the community, not by an algorithm or an internal marketing team.

Each Jeton is worth €0.06 at withdrawal. The minimum withdrawal is 500 Jeton, approximately €30 before the payment processing fee. There is no Rawly commission. Only the payment processing fee. For a full breakdown of how Jeton accumulates and withdraws, see the Jeton explained page. Withdrawals are currently open in the EU, the UK, the US, Canada and Switzerland. Other countries are being worked on, and playing is open everywhere.

The whole pool goes to participants. Rawly charges the brand a separate service fee, on an invoice, outside the app. Nothing is taken from the Jeton pool.

Why brand missions are valuable for creators

The winner share in brand missions is 75%, the same as in standard challenges. Nothing is taken from the brand pool.

Brands fund larger budgets. A community-funded standard challenge might pool a few hundred Jeton. A brand mission can pool thousands. A 500 Jeton brand pool pays the winner 375 Jeton and voters 125 Jeton. A 1,000 Jeton pool pays 750 and 250.

The voter share also matters to creators, not just to voters. Twenty-five percent of the pool going to voters attracts more participation. More voters means more community eyes on every submission. More votes produces a more credible result, one that reflects genuine community preference rather than who happened to log on during a thin voting window. Creators win more fairly in a high-participation vote.

There is one more difference worth noting: no follower gate. A day-one account competes on identical terms with a year-one account. Submissions stand alone. The photo wins or loses based on whether it answers the brief, not on how many followers the creator had before the challenge opened.

For a full view of how earnings stack across all challenge types, see the creator overview.

Why brand missions work for brands

Brands have two options for getting visual content from creators: commission it, or run a mission for it.

Commissioning means paying a fee, agreeing on a brief, waiting for drafts, providing feedback, and approving a final version. The content is polished and controlled. It also looks like an ad.

Running a brand mission on Rawly means funding a prize pool and writing a brief. No production pipeline. No approval rounds. The community does the curation. The winning photo was selected by real people who saw every submission, not by an internal team who approved the one option they commissioned.

The authentication layer is real. Every submission is taken in-app with the device camera at the moment of submission. No gallery uploads means no stock-style pre-edited photos. No filters means the visual style is consistent, natural, unretouched, real. This is not a policy restriction that creators work around. The system enforces it. Brands get what the brief promises.

The result is a library of genuine visual content from real people in real contexts. Content that looks like it was taken by a regular person using the product in daily life, because it was. That is harder to fake and more trusted by audiences than polished studio content.

Full information for brands considering missions is available on the brands page.

How brand missions compare to influencer marketing

Influencer marketing and brand missions are not the same category of spend.

Influencer marketing pays one person with an existing audience to produce and post pre-approved content. The reach comes from the influencer's follower count. The content is often scripted or closely briefed. The brand pays for one post. If that post underperforms or the influencer's audience is not genuinely engaged, the spend produces little return.

Brand missions distribute a Jeton pool across many creators. The brand pays for participation and community curation, not for a single creator's follower count. The content emerges from real people who chose to engage with the brief because the prize structure motivated them. No scripting. No single point of failure.

The economics are also different. Influencer fees are paid upfront regardless of content performance. Brand mission Token budgets are consumed by the challenge itself, they become the prize pool distributed to creators and voters. The brand spends to produce, not to rent an audience.

How voters earn from brand missions

Voting in brand missions is not a passive activity. Twenty-five percent of the prize pool is shared among everyone who voted, weighted by rank.

The winner is picked by plain votes, one person one vote. Rank does not change who wins. The voter pool is split among everyone who voted, weighted by rank: a higher rank carries a somewhat larger share, from 1.0 to 1.5. Votes from accounts younger than 7 days do not count.

A voter with a strong record earns a larger share of every brand mission they vote in, without submitting a photo.

This design creates a virtuous cycle. Voters have a reason to vote carefully. Careful voting produces better curation. Better curation produces results that brands can trust. Brands fund larger missions. Larger missions attract more creators and more voters.

Frequently asked questions

What is a brand mission on Rawly?

A brand mission is a photo challenge funded by a company. The brand writes the brief and sets a Token budget. That budget becomes the Jeton prize pool. Creators submit photos taken in-app (no gallery, no filters). The community votes. The whole pool goes to the community: winners share 75% and everyone who voted shares 25%. Nothing is taken from the pool. The brand pays Rawly a separate fee on an invoice, outside the app.

How much do creators earn from Rawly brand missions?

Winners share 75% of the brand mission Jeton pool (shared if the brand picks several winners). Each Jeton is worth €0.06 at withdrawal. The minimum withdrawal is 500 Jeton, netting approximately €30 before the payment processing fee. Because brand pools tend to be larger than community-funded standard challenges, a brand pool can pay out far more in absolute Jeton terms than a standard challenge pool.

How do voters earn from brand missions?

Everyone who voted in the challenge shares 25% of the brand mission Jeton pool, weighted by rank. Voting in brand missions needs no photo submission. Actual earnings depend on challenge outcomes.

What makes Rawly brand missions different from sponsored posts?

Sponsored posts pay one person to produce pre-approved content once. Brand missions distribute a Jeton pool across many authentic creators. Every photo must be taken live in-app, no gallery, no filters, no retouching. Community voting selects the winner. Brands get a library of genuine content from real people in real contexts, not a single ad-style asset.

Can any brand create a mission on Rawly?

Brand missions require a Token budget, which funds the Jeton prize pool. Right now, brand missions are available to companies that apply through the for-brands page. Brands set the brief, the budget, and the submission window.

To understand how Rawly challenges work in full, strategy for submissions, how to win, what voters look for, see How to Win Photo Challenges on Rawly.