Press kit

Media resources
for Rawly.

Everything you need to write about us: the story, a press note, key facts and logos. Questions? hello@rawly.app

The story

A photo app where you cannot upload a photo.

Many photos online today are edited or made by AI, and most carry no label. Detectors that guess are getting less reliable. Rawly takes a different route: there is no upload button.

Every photo and short video on Rawly is taken live with the camera inside the app. There is no gallery picker. Right after the main shot, the other camera takes a second frame, almost at the same moment. It is kept as proof, and other people see it only if the owner chooses.

Every photo shared from Rawly carries a short code. Anyone can type it at rawly.app/verify, with no account, and see Rawly's own copy of the photo and the minute it was taken. It proves when a photo was taken, not who took it, and it only covers photos taken in Rawly.

Read more: why we built a photo app without an upload button and our guides on real photos and AI images.

Boilerplate

About Rawly, for press use.

Rawly is a free photo and video challenge app for iOS and Android. Every day there is something to shoot: RAW NOW, when everyone gets the same notification at a random time and shoots what is in front of them; the Daily Event, one everyday object for everyone; and challenges started by people and brands. The community votes on every entry.

Everything is shot live in the app, with no gallery uploads and no filters, and every shared photo carries a code anyone can check at rawly.app/verify. Your feed is in time order: New and Following show the newest first. Hot is there if you want it. Some challenges carry a real prize pool, funded by the people and brands who start them; actual earnings depend on challenge outcomes. Messages are end-to-end encrypted with the Signal protocol. Rawly is for adults (18+) and is available in eight languages.

Rawly OÜ is incorporated in Tallinn, Estonia (registry code 17484887) and operates under EU law and GDPR. For press inquiries: hello@rawly.app

Key facts

Quick reference.

Company nameRawly OÜ
Registry code17484887 (Estonian Business Registry)
HeadquartersTallinn, Estonia, European Union
Data jurisdictionEU (GDPR). Servers in the European Union.
Platform statusLive on iOS & Android
PriceFree. Optional in-app Tokens fund the prize pools of challenges you create.
Prize payoutsWinners earn Jeton, withdrawable to a bank account from 500 Jeton. Withdrawals are currently open in the EU, the UK, the US, Canada and Switzerland. Actual earnings depend on challenge outcomes.
What is differentLive in-app camera only, no gallery uploads; a verify code on every shared photo (rawly.app/verify); people pick the winners, not an algorithm; ranks earned by playing; end-to-end encrypted messages (Signal protocol)
AudienceAdults (18+) who like taking photos and want a reason to shoot something today
LanguagesEnglish, German, Spanish, French, Italian, Dutch, Portuguese, Turkish
Contacthello@rawly.app
Supportsupport@rawly.app
Websitehttps://rawly.app
Press note

Ready to use.

Rawly: a photo app where you cannot upload a photo

Tallinn, Estonia. Rawly is a free photo and video challenge app for iOS and Android.

Every day there is something to shoot. Everyone shoots it live in the app, and other people vote for a winner. There are no gallery uploads and no filters, and no algorithm picks the winner.

Today many photos online are edited or made by AI. Rawly does one simple thing about it. Every photo shared from the app has a short code. Anyone can type the code at rawly.app/verify and see our copy of the photo and the minute it was taken. No account is needed.

Some challenges have a real prize pool. The people and brands who start a challenge pay for it. Actual earnings depend on challenge outcomes.

Rawly is made by Rawly OÜ in Tallinn, Estonia. The app is in eight languages.

Download: https://rawly.app/app
Press kit and screenshots: https://rawly.app/press
Contact: hello@rawly.app

Logo assets

Brand assets for press use.

Use these for editorial coverage. Do not alter colors, proportions, or add effects. Usage questions: hello@rawly.app.

Rawly logo
Logo, dark
PNG · for dark bg
PNG
Rawly wordmark
Wordmark, dark
SVG · vector
SVG
Rawly wordmark light
Wordmark, light
SVG · vector
SVG
Usage guidelines

How to use our brand.

Do
  • Use "Rawly" as a proper noun with a capital R
  • Use the provided logo files without modification
  • Describe us as "a photo and video challenge app where every photo is shot live"
  • Reference Rawly OÜ as the legal entity in formal contexts
  • Credit screenshots as "Rawly app screenshot"
Don't
  • Alter, rotate, recolor, or add effects to the logo
  • Use "rawly" in lowercase as a generic term
  • Claim we are a BeReal clone or derivative, the architecture is fundamentally different
  • Use screenshots from the app without permission
  • Imply any partnership or endorsement without written confirmation
Press contact

For interviews and questions.

We respond to press inquiries within 48 business hours. Founder & team interviews available on request.

✉ hello@rawly.app

Try it yourself: Rawly is live and free on iOS and Android. Take a photo, share it, and check its code at rawly.app/verify.