Terms of Service

Last updated: November 8, 2026

These Terms are an agreement between you and Rawly OÜ, an Estonian company (registry code 17484887, Narva mnt 5, 10117 Tallinn, Estonia), for the use of the Rawly app and the website rawly.app (together, the "Service"). By creating an account or using the Service, you agree to them. The Privacy Policy explains how we handle your personal data, and the Official Contest Rules in the app explain how challenges run.

These Terms apply from November 8, 2026. If you created your account before that day, they apply to you from December 1, 2026, and the Terms you accepted before apply until then.

1. Who can use Rawly

You must be at least 18 years old. Rawly runs challenges with real prizes and lets members withdraw money, so it is for adults only. We ask for your date of birth to check this. If we learn that an account belongs to someone under 18, we close it at once and delete it within 30 days.

If you use Rawly for a business or another organisation, you confirm that you may bind it to these Terms.

2. Your account

• Give accurate information and keep it up to date.
• One person, one personal account. Do not share, sell or transfer your account, and do not use anyone else's.
• Keep your sign-in details safe. You are responsible for what happens in your account. Tell us at once at hello@rawly.app if you think someone else has used it.
• Accounts used on the same phone count as one person wherever money or votes are involved: they cannot send each other gifts, paid tasks or private challenges or enter each other's challenges, and their votes for each other do not count.

3. What you post

Rawly is built on real photos taken in the moment.

• Camera only: every photo and video must be taken with the in-app camera when you post it. Uploading existing, edited or AI-generated images is not allowed.
• No harmful content: nothing illegal, sexually explicit, violent or gory, hateful or discriminatory (on race, ethnicity, gender, religion, sexuality, disability or nationality), threatening, harassing or defamatory, and nothing that promotes violence or illegal activity. Child sexual abuse and exploitation is never tolerated; see our Child Safety Standards.
• Respect people: no bullying, harassment, hate speech or targeted attacks. If other people can be recognised in your photo, make sure you are allowed to share it.
• Your rights: post only what you made and may share, and nothing that infringes anyone else's rights.

4. Your content and the licence you give us

You keep ownership of everything you post. So that Rawly can work, you give Rawly OÜ a non-exclusive, royalty-free, worldwide licence to host, store, show, distribute and promote your content within the Service, including to the people you choose to share it with and on the pages a shared link opens. We may let our service providers use it only to run the Service. The licence ends when you delete the content or your account, except for copies the people you sent it to still have, such as a message, and copies we must keep by law. A brand challenge licence (section 6) is separate.

5. What you see in the feed

The feed has four views and you pick one from the menu at the top, and change it at any time. New shows the newest posts first and is where Rawly opens the first time. Following shows the people you follow, newest first. Best shows the most voted posts of a day, a week or a month. Hot is optional and put in order automatically. The main things it weighs, and how to object to its use of your activity, are in section 4 of the Privacy Policy. No one can pay to push a post up the feed, and there are no ads.

6. Challenges, RAW NOW, the object of the day and VS

These games are optional and skill-based: what wins depends on the photos and on the people who judge them, never on chance. Participation does not guarantee any Jeton. Apple and Google are not sponsors of, and are not involved in, any challenge.

Who picks the winners. No algorithm picks a winner. People do:

• A challenge someone starts: the community votes on the entries. After the deadline (or earlier, if its creator ends it early), the creator picks the winning entry, with the votes as a guide, or turns down every entry. If the creator does neither within 3 days, the most voted entry wins. If the creator turns down every entry, the voters still get their share and the creator gets back the winner's share, or half of it when the best-voted entry had more than 10 votes; the rest goes to Rawly.
• A brand challenge: the brand picks the winners from all entries. If it has not picked within 3 days of the end, the most voted entries win. A brand challenge cannot be turned down.
• A private challenge: see below.
• RAW NOW, the object of the day and VS: the votes decide.

How a prize is split. In a challenge someone starts, a brand challenge and a private challenge, 75% of the pool goes to the winners. Voters share 10% in a challenge someone starts and 25% in a brand challenge. In a private challenge 10% goes to the community pool. In challenges someone starts and private challenges the rest is Rawly's fee; a brand pays its fee separately, outside the pool. The exact split of each challenge is shown in the app before you take part.

If you start a challenge: you need the Token for its budget, which is taken from your balance at once and held until the challenge ends. You can cancel it while it has no entries: within 2 minutes of starting it you get the whole budget back, after that the budget minus a 10% fee, always as Token. Once an entry arrives, the challenge runs to its end. Pick a winner in good faith; abusing the pick can lead to the challenge being settled automatically or to your account being suspended. You cannot enter your own challenge.

If you enter: your entry must be your own, taken in the app during the challenge, and match what the challenge asks for, including its place for an on-site challenge. Copied, AI-generated or otherwise fraudulent entries are disqualified, and the account may be suspended. Coordinated voting, multiple accounts and other manipulation of results are forbidden.

Private challenges. Anyone can enter a private challenge, but only the person who created it sees the entries, and there is no public vote: the creator picks the winner. The pool is split 75% to the winner, 10% to the community pool, which Rawly uses only to fund challenges open to everyone, and 15% to Rawly. If the creator has not picked a winner within 3 days after the challenge ends, the winner's share is divided equally among everyone who entered and can receive a payment. If people entered but none of them can receive a payment, the winner's share goes to the community pool. If nobody enters, the full budget is returned to the creator. Because a private challenge pays people its creator chooses, it follows the gift limits: its budget can be at most 650 Token, it counts toward the creator's daily sending limit together with gifts and paid tasks, and the daily limit for one person also applies to its prize. A share over that limit goes to the community pool.

Brand challenges. A brand challenge is funded by a brand and run by Rawly OÜ. If your entry wins one, you grant that brand a non-exclusive, worldwide licence to use the winning photo or video for 12 months from the day the winners are announced, on its own websites, social media accounts, newsletters and advertising, with credit to your Rawly username where the format allows. The prize is the payment for this licence. You keep the copyright and may go on using, showing and selling your work. The brand may crop or resize it but not otherwise alter it, and may not sell or sublicense it, add it to a stock library or use it to train AI models. If other people can be recognised in it, the brand may use it in advertising only with their consent. Entries that do not win give the brand no rights.

VS. A VS puts your photo beside another person's. Unless the person who started it keeps it to one chat or one club, signed-in people can see both photos with your names and vote on them for 24 hours. A VS kept to a chat is played by its two players side by side, with no votes; a VS kept to a club is seen and voted on only by its members. A VS carries no prize.

Rawly's decision on a disputed result is final, except where it rests on a mistake of fact or the law gives you more.

7. Token and Jeton

Rawly has two currencies. Token is bought in the app and spent in Rawly: to fund challenges, to send gifts and to pay for tasks. Jeton is earned: by winning, by voting where a challenge pays its voters, from gifts and from paid tasks. Jeton can be withdrawn to a bank account as described below. Token cannot be withdrawn or turned into money, and Jeton cannot be bought.

• Token is a non-refundable spending currency. Once you spend it, Rawly does not refund it, except as these Terms say.
• Token Rawly gives for free (at sign-up or for an invite) is spent before Token you bought. What it pays straight to one person, as a gift, a paid task or a private challenge, arrives as Jeton that cannot be withdrawn. A challenge open to everyone pays its winners in full.
• Welcome and bonus Jeton cannot be withdrawn and may expire as shown in the app.
• Jeton earned through abuse, coordinated voting, bots or fake accounts may be withheld, reversed or forfeited.
• We may change Token prices, Jeton earning rates, the withdrawal rate and fees, with reasonable notice.
• Token and Jeton in an account nobody has used for 24 months in a row may be forfeited after 30 days' notice to its email address.

Buying Token. Token is sold as a consumable in-app purchase through the Apple App Store or Google Play. The store collects and processes the payment, not Rawly, and sets the price shown at checkout, which may differ slightly between platforms and regions. Token reaches your balance as soon as the store confirms the payment. Refunds for store purchases are handled by Apple or Google under their own policies. If you agreed to it when buying and later ask Apple or Google for a refund, Rawly may tell the store how the Token was used. A store refund of Token you already spent leaves an amount owed: until it is settled, your account and any account on the same phone cannot send gifts, fund challenges or withdraw.

Gifts.

• You pay a gift's price in Token and the author receives the same number of Jeton (1 Token = 1 Jeton). Before you send it, the app shows its price in Token and an estimate in your own currency.
• Gifts are voluntary. A gift buys nothing from the author and does not oblige them to do anything.
• A sent gift cannot be taken back or refunded, except where the law requires it. It keeps its value: changes to gift prices or to the Token-to-Jeton rate apply only to gifts sent after the change.
• An account can receive gifts once it is at least 30 days old. Daily limits apply to what one person can send in total and to the same person; the app shows the current limits.
• Gifts are public: the post and the author's profile list who sent them, unless the sender chooses to hide their name. The author always sees who sent a gift.
• Gifting is paused on an account while a Token purchase that the App Store or Google Play refunded is unsettled. Jeton received from gifts paid for with a refunded or fraudulent purchase may be withheld or reversed.

Paid tasks in a chat. You can offer someone in a chat an amount of Token for a task. The amount is held from your balance at once. They can accept or decline; if they decline, it comes back to you as Token. When they send proof that the task is done, they receive 90% as Jeton and Rawly keeps 10%, and the payment is final. Sending fraudulent or abusive tasks breaks these Terms.

Withdrawing Jeton. Jeton is paid out to your bank account through our payment partner Stripe, from the web page at rawly.app/withdraw. No money changes hands inside the app.

• Withdrawals are currently available only to members whose payout account with Stripe is in the European Union, the United Kingdom, the United States, Canada or Switzerland. We are working on other countries but cannot say when or whether they will open. Playing is open everywhere.
• The cash-out rate is 0.06 EUR per Jeton. Rawly takes no commission on withdrawals. Stripe's payment processing fee is deducted at payout; it varies by country and bank, and your exact net amount is shown before you confirm.
• The minimum withdrawal is 500 Jeton. Per-request and monthly limits apply and are shown in the app and on the withdrawal page.
• Before a first withdrawal your account must be at least 30 days old and you must have entered or voted in at least 5 challenges. The monthly limit depends on your rank: 1,000 Jeton for Plebs, 3,000 for Quaestor, 5,000 for Aedile and 10,000 from Praetor up.
• Stripe verifies your identity (KYC) before your first payout, as anti-money-laundering law requires.
• An approved withdrawal is held for a period (currently 21 days) for fraud and chargeback checks, then paid out in 3 to 5 business days.
• The account holder name must match your verified identity. Payouts to someone else's account are not allowed.

Taxes. Jeton you withdraw may be taxable income where you live. You are responsible for declaring it and paying any tax. Rawly does not give tax advice.

8. Messages

Direct messages and group chats are end-to-end encrypted: Rawly cannot read them. Club threads are not end-to-end encrypted; they are stored encrypted on our servers and our moderators can read a club message that is reported. These Terms apply in private conversations too. If someone reports a conversation, the messages they choose to attach reach our moderators, and we act on harassment and abuse.

9. What you must not do

• Use bots, scripts, scrapers or other automation, or manipulate votes, rankings or results.
• Create fake or extra accounts, impersonate anyone, or sell or transfer an account.
• Get around security measures, rate limits or device checks, or interfere with our servers.
• Copy, reverse engineer or extract the app's code or the Service's data without our written permission.
• Send spam, phishing links or malicious content.
• Misuse challenges, gifts, paid tasks or the escrow of Token, for example to move money between accounts.
• Use the Service for commercial purposes without our written permission. A business that wants to run a contest can do so through a brand challenge.

10. Reports, moderation and enforcement

Every photo is checked automatically when you upload it, and a photo the check finds likely to be sexual or violent is not published. You can report any post, comment, message you attach or user in the app, and block anyone. People on our team review reports, and we aim to act within 24 hours. Depending on what happened, we may remove content, limit who sees an account's posts, suspend an account, close it for good, or withhold balances obtained by abuse. In serious cases, such as fraud, threats, child abuse or other illegal activity, we may act without warning and report it to the authorities. When we remove your content or restrict your account, we tell you what we did and why, unless the law or someone's safety prevents it. If you think we got it wrong, write to hello@rawly.app and a person will look at it again.

11. Ending your account

You can delete your account at any time in Settings > Delete Account. Withdraw what you can first: Token and Jeton left in a deleted account are lost. We may suspend or close an account that breaks these Terms; Token and Jeton in an account closed for breaking them are forfeited. Content and data are deleted as the Privacy Policy describes.

12. Intellectual property

The Rawly name, logo, design and technology belong to Rawly OÜ and are protected by law. Do not use them without our written permission.

Google Maps. The map in the app includes Google Maps features and content. Your use of them is subject to the then-current Google Maps End User Additional Terms of Service and Google Privacy Policy.

13. If you downloaded Rawly from the App Store

These Terms are between you and Rawly OÜ, not Apple. Rawly OÜ, not Apple, is responsible for the app, its content, maintenance and support, and for any claim about it, including product liability, consumer law and intellectual property claims. If the app fails to meet a warranty that applies, you may tell Apple, and Apple will refund its purchase price, if any; Apple has no other warranty obligation. You confirm that you are not in a country under a US government embargo and not on a US government list of prohibited or restricted parties. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

14. Warranties and liability

We work to keep Rawly running well, but the Service is provided "as is" and "as available", and we do not promise it will always be available, uninterrupted or free of errors. We are not responsible for what users post. To the extent the law allows, Rawly OÜ is not liable for indirect or consequential loss, such as lost profits or lost Token or Jeton, and our total liability is limited to the amount you paid Rawly in the 12 months before the claim. Nothing in these Terms limits liability for intent or gross negligence, for death or personal injury, or any liability or consumer right that the law of your country does not allow us to limit.

15. Right of withdrawal (EU consumers)

If you are a consumer in the European Union, you normally have 14 days to withdraw from a purchase without giving a reason (Directive 2011/83/EU). For Token:

• By buying Token, you ask for it to be delivered at once and accept that your right of withdrawal ends when the Token reaches your balance.
• Token already spent cannot be refunded, except as section 6 says for cancelled challenges.
• Store purchases are refunded by Apple or Google under their own policies (for Apple, reportaproblem.apple.com; for Google, the order history in Google Play).
• Jeton is earned, not bought, so the right of withdrawal does not apply to it.

16. Changes to the Service and to these Terms

We keep improving Rawly, so features may change or end. When we change these Terms in a way that matters, we tell you in the app or by email at least 14 days before the change applies, unless the law or safety requires a faster change. If you do not agree, you can delete your account before then; if you keep using Rawly after that date, the new Terms apply to you.

17. Language

These Terms are published in English and in translation. If a translation differs from the English text, the English text applies, unless the law of your country requires otherwise.

18. Law and disputes

These Terms are governed by the law of Estonia. If you are a consumer, you also keep the protection of the mandatory consumer law of the country where you live. If you have a complaint, write to us first at hello@rawly.app. A consumer can also turn to the Consumer Disputes Committee of the Estonian Consumer Protection and Technical Regulatory Authority (ttja.ee) or to the consumer body of their own country. Disputes go to the Harju County Court in Tallinn, but a consumer can always bring a claim in the courts of the country where they live.

19. Contact

Rawly OÜ, registry code 17484887, Narva mnt 5, 10117 Tallinn, Harju maakond, Estonia. Email: hello@rawly.app. This address is also our point of contact under the EU Digital Services Act: for authorities in English or Estonian, and for users in English. We aim to answer within 5 business days.